Makanify vs B2BBricks: which CRM fits your Indian real estate business?
B2BBricks is a real estate CRM built in India. It has decent project and inventory features, with a learning curve that mid-sized builders find manageable. Makanify is the WhatsApp-first, mobile-first, AI-scored alternative for teams that want their salespeople in the buyer's pocket rather than at a desk.
- Category
- Indian real estate CRM
- Best for
- Builders and brokers who prefe
- Setup
- 3 to 6 weeks for a typical builder deployment.
About this comparison
We are Makanify. This comparison is written by us. We have tried to be accurate and fair about B2BBricks's strengths. If you find anything that is wrong, write to us and we will correct it.
Quick verdict in three lines
Choose Makanify if
You want a CRM that your sales team actually opens on their phone. You want WhatsApp Business API, AI lead scoring, and demand letters live on day one without paid add-ons. You value a transparent, published price.
Choose B2BBricks if
You have an in-house operations team that can spend weeks configuring a CRM end to end. You prefer desktop-first dashboards over mobile-first sales screens. You are comfortable negotiating quote-based pricing.
Neither is right if
If you are looking for international features like multi-currency or non-Indian regulatory templates, neither is a fit; consider Salesforce or HubSpot.
Feature comparison
| Feature | Makanify | B2BBricks |
|---|---|---|
| Purpose-built for Indian real estate | Yes | Yes |
| Lead capture from 99acres, MagicBricks, Meta | Native, pre-integrated | Available via add-on |
| WhatsApp Business API (official Meta) | Native, bring-your-own Meta supported | Integration available, not WhatsApp-first |
| Project + unit inventory (tower, block, floor) | Native | Project and tower hierarchy supported |
| Construction-linked payment plans (CLP) | Native | Construction-linked plans supported |
| RERA-aligned document automation | Native | RERA templates available |
| Channel partner management | Native, scoped per CP | Channel partner module included |
| AI lead scoring | Native (Makanify AI) | Manual scoring rules; no native AI scoring |
| Mobile app (iOS + Android) | Yes, phone OTP login | iOS + Android, desktop-first workflow |
| Pricing per user/month | ₹500 to ₹1,000 | ₹2,000 to ₹3,500 per user per month (negotiated) |
| Setup time | 7 to 14 business days | 3 to 6 weeks |
| Indian market focus | India-only | Yes |
Pricing, honestly
Makanify
Builder plan ₹1,000/user/month, billed annually. Broker + Channel Partner plan ₹500/user/month, billed annually. Full platform on both plans. No enterprise gate on core features. GST extra.
B2BBricks
Quote-based, not published. Most mid-sized builders quote between ₹2,000 and ₹3,500 per user per month after negotiation. Setup fees and module add-ons are common.
Two-tier setup vs one for Makanify. Plan for negotiation with the sales team rather than a self-serve price.
When comparing CRM pricing, the honest metric is total cost of ownership: subscription + implementation cost + the time your team spends working around gaps. See Makanify pricing →
Three things that matter in practice
Onboarding
Makanify
7 to 14 business days. Portal integrations, payment plans, document templates, two training sessions. No developer required.
B2BBricks
Onboarding is typically conducted by a customer success manager over three to six weeks. Configuration depth is higher; so is the time to first booking on the platform.
Mobile
Makanify
iOS + Android with phone OTP login. Full lead management, WhatsApp, site visit photo capture, Makanify AI on mobile.
B2BBricks
Mobile app exists but most heavy day-to-day work happens at the desktop. Field workflows like on-site bookings are not the first-class scenario.
Makanify
Meta's official WhatsApp Business API. Native, not a plugin. Bring-your-own credentials supported. Two-way conversations log to the lead timeline.
B2BBricks
WhatsApp Business available as an integration. Templates and approval flows are functional but not the centre of the product the way they are in Makanify.
Who should choose which
Choose Makanify
- Your sales team works mostly from the phone and you want bookings completed at the site visit
- Channel partners are 40 percent or more of your volume and you want a scoped CP workspace
- Demand letter cycles, RERA templates, and document automation are core to your operation
- You want a published price with no per-module up-sell
Choose B2BBricks
- You already have an in-house CRM admin who manages configuration full-time
- You prefer deep customisation over a thinner, opinionated default workflow
- You are happy negotiating a multi-year contract for a discounted rate
Consider both
- You are mid-sized (30 to 200 sales users) and want a CRM that already understands Indian real estate; both are credible. Demo both and compare WhatsApp + mobile + AI scoring side by side.
Makanify vs B2BBricks questions
- Makanify is published at ₹1,000 per user per month for builders and ₹500 for brokers and channel partners. B2BBricks is quote-based, typically ₹2,000 to ₹3,500 per user per month for mid-sized builder deployments. Makanify also bundles all integrations into the base price.
Ready to take your real estate sales from chaos to closed?
Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.