Makanify and NAAR. India's first real-estate CRM partnership with a realtor association.
NAAR, the North Ahmedabad Association of Realtors, chose Makanify as its official CRM partner. Not because we pitched the hardest, but because the platform is built for the way Indian real estate professionals actually work. This is the proof point for what becomes possible when a realtor association and a CRM platform work together.
- Partnership
- Official CRM Partner
- First in India
- Realtor association × CRM
- Available to others
- Via RAP
Makanify
North Ahmedabad
India's first realtor-association CRM partnership
Members
Live
Inventory
Shared
Co-broking
On record
One of Gujarat's established realtor bodies
Representing brokers, channel partners, and real estate professionals across North Ahmedabad. Works to professionalise the industry, support members with resources and connections, and represent member interests with builders and regulators.
The challenge has always been the same: membership lists are maintained, events are organised, and advocacy is done well, but the day-to-day technology members use to actually sell real estate is fragmented across CRMs, spreadsheets, and WhatsApp groups. The Makanify partnership changes that.
How the NAAR partnership works
Members get Makanify at association pricing
Full Makanify CRM at exclusive association-negotiated pricing, not a trial, not a demo. The complete platform builders, CPs, and brokers across India use.
Shared inventory exchange
NAAR members opt listings into an association-wide exchange. Co-broking happens inside the platform with a full audit trail, not over WhatsApp.
A common operating platform
Same CRM = traceable referrals, standardised training, aggregate network-health data the association can measure for the first time.
Structured onboarding + training
Material aligned to NAAR context + the North Ahmedabad market. New NAAR members get introduced to Makanify as part of association onboarding.
Not a software discount program. A working partnership.
Most technology partnerships with associations are discount programs: sign up, get 10% off. The NAAR partnership is a formal, documented working relationship with shared goals, improve member productivity, increase inventory liquidity, raise the professional baseline.
For NAAR members
The CRM they use is not just a product. It is the official infrastructure of their association.
For builders dealing with NAAR members
More professional, more traceable interactions with the channel partner network.
For other Indian associations
The model is proven and replicable. Same structure available via the Realtor Association Program.
For other realtor associations
NAAR was first. The model works.
The Realtor Association Program extends the same structure to CREDAI chapters, NAR India regional bodies, city-level broker associations, and regional realtor networks, adapted for each association's specific size, member base, and goals.
Learn about the Realtor Association Program →NAAR partnership questions
- Makanify is the official CRM partner of NAAR, the North Ahmedabad Association of Realtors. NAAR members get access to the full Makanify CRM at association-specific pricing, shared inventory exchange across the NAAR membership, and structured onboarding and training. It is the first formal partnership between an Indian realtor association and a CRM platform.
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