Makanify AI is the embedded AI co-pilot inside the Makanify Real Estate CRM. It scores every lead in real time, surfaces the next best action on every deal with reasoning, drafts WhatsApp replies for your team, re-orders the daily task list by impact, and answers natural language questions about your CRM data. It lives inside every screen your team already uses, not in a separate tool.

How is Makanify AI different from a generic AI chatbot?

Generic AI chatbots answer general questions. Makanify AI is trained on Indian real estate lead behaviour, deal timelines, and buyer communication patterns. Its scoring, next-best-action recommendations, and WhatsApp drafts reflect how Indian real estate actually works, not how software sales in general works.

Can my team see why a lead received a particular score?

Yes. Each lead shows its top contributing factors next to the score so the team understands what is driving the number. The score is actionable rather than decorative, and a salesperson can see that a 78 driven by two completed site visits is meaningfully different from a 78 driven by source quality alone.

What happens to a lead's score if there is no contact for a week?

Scores decay over time when there is no contact. A lead that was warm last week and has not been contacted this week will score lower. This keeps the score live and prevents stale leads from staying artificially high in the priority list.

Does Makanify AI take actions automatically, or does a human always confirm?

A human always confirms. Makanify AI makes recommendations with reasoning. The salesperson decides whether to act. Nothing sends, books, or changes without a team member confirming it.

Can my team see the reasoning behind each next-best-action recommendation?

Yes. Every recommendation includes the specific reason: score direction, time since last contact, stage duration, or activity pattern. If the reason does not apply, the salesperson can dismiss the recommendation and the AI learns from that signal too.

How often does the recommended action update?

After every event on the lead: a call logged, a WhatsApp sent, a stage change, a score update. The recommendation always reflects the current state of the deal.

How is this different from setting due-date reminders?

Due-date reminders tell you when. Next best action tells you what to do and why, ordered by which action will have the most impact on your pipeline today, not just which task was set first.

Does AI lead scoring work for both builder and broker workflows?

Yes. The scoring model adapts to your business type. Builder workflows weight site visits and quotation activity heavily. Broker and channel partner workflows weight portal inquiry intent and response speed. Both are supported on the same platform.

Can I ask Makanify AI questions about my pipeline in plain language?

Yes. Type a question in the in-app search: how many leads came from MagicBricks this month, which agent has the highest conversion rate, show me customers with payments due this week. The AI queries your data and shows the answer directly.

Is Makanify AI available on mobile?

Yes. Lead scores, next-best-action recommendations, and WhatsApp drafts are available on both iOS and Android apps.

Does the AI get better the longer I use Makanify?

Yes. As your CRM accumulates booking data, Makanify AI identifies which lead patterns have historically predicted conversion in your business specifically. Early recommendations are based on Indian real estate patterns broadly. Over time, your own conversion history becomes the dominant signal.

Was Makanify AI previously called something else?

Yes. The AI feature was previously named IRIS AI. It is now permanently renamed Makanify AI across the entire platform and all communications.

Is Makanify AI included in the standard pricing plans?

Yes. Lead scoring, next best action, WhatsApp drafts, and natural-language search are all included in both the Builder plan and the Broker and Channel Partner plan. There is no separate AI fee.

AI + Intelligence

Makanify AI: the sales co-pilot built for how Indian real estate gets sold.

Not a generic AI layer on top of a CRM. Trained on Indian real estate buyer behaviour and embedded in every screen your team already uses. Scores leads before your team checks their phone, drafts the WhatsApp reply when an agent does not know what to say, and surfaces the next best action on every deal with the reason why.

See it in action

Embedded: In every screen
Built for: Indian buyers
Plan add-on: ₹0 included

Makanify AI

Aarav Mehta · Powai

Score 84 ↑

Recommended now

Send WhatsApp · share Skyline-A 3 BHK cost sheet

Buyer asked for pricing 4 days ago. Score dropped 8 points this week. 5-day response window typical for this stage.

Score trend

84 ↑

Last touch

4d ago

Stage

Negotiation

What it does

Six things Makanify AI does for your sales team, every day

Most "AI-powered CRM" claims mean a simple lead score formula or a chatbot. Makanify AI is more specific and more useful than either of those.

Every lead scored, in real time

Cold stays cold. Warm climbs with consistent follow-up. Hot surfaces at the top. Your team works the right list, not the longest one.

The next best action, with reasoning

Not a vague follow-up reminder. A specific signal paired with a specific action, with the reason in plain language attached to every nudge.

WhatsApp replies drafted for your rep

Open a lead and the AI suggests a reply based on the buyer's history, the pipeline stage, and the conversation so far. Edit or accept in one tap.

Ask questions in plain English

How many bookings closed this month. Which project has most leads in negotiation. Customers with payments due in two weeks. The AI answers from your CRM.

Re-orders the daily task list by impact

Hot leads needing a callback rise to the top. Routine cold-lead follow-ups slide down. Your team works the most valuable thing first, every morning.

Learns from your own conversion data

Early recommendations reflect broad Indian real estate patterns. Over time, your own booking history becomes the dominant signal, so the AI gets sharper as you go.

Lead scoring

Every lead, scored 0 to 100, with the reason next to the number

Source quality, response speed, engagement, configuration match, prior conversion patterns. The AI weighs them all in real time and explains why the lead landed where it did.

Lead score · Aarav Mehta

/ 100

Hot

Cold 0 to 40Warm 41 to 70Hot 71 to 100

Top contributing factors

2 site visits completed+28
Cost sheet requested+18
Source: 99acres (high intent)+12
Budget matches inventory+8

Every lead carries a live 0-to-100 score that reflects how the buyer is actually behaving. Hot leads surface at the top, cold leads stay at the bottom, and the top contributing factors sit next to the number so your team understands the score, not just sees it.

Cold

0 to 40

Limited engagement, needs nurturing over time. Worth keeping warm with drip campaigns, but not where your team's calling time should go this week.

Warm

41 to 70

Genuine interest with steady engagement. Consistent follow-up at the right cadence moves these forward. Most of a healthy pipeline lives here.

Hot

71 to 100

Highly engaged and likely to convert soon. Hot leads without contact in 48 hours risk cooling. Surfaced at the top of every workspace by default.

Next best action

The single most important action on every deal, with reasoning

A standard task list puts the earliest-due task on top, so a routine cold-lead follow-up at 9 AM sits above an urgent callback for a hot lead at 2 PM. Chronological order does not reflect business priority. Makanify AI reorders the day by impact.

Default · sorted by due date

09:00Cold lead · routine follow-up
11:30Cold lead · brochure send
14:00Hot lead · callback (overdue)
16:30Warm lead · meeting confirm

Re-ordered by Makanify AI · by impact

NowHot lead · callback (overdue 1d)
NowHot lead · cost sheet not sent
TodayWarm lead · meeting confirm
LaterCold lead · routine follow-up

Each recommendation comes with a reason. The salesperson can act on it or override it. Makanify AI learns from both.

Indian-specific training

Trained for Indian real estate, not adapted from something else

A buyer who goes silent for two weeks while their family visits the site is not the same as a buyer who has lost interest. Indian deals take longer than western models assume. WhatsApp closes deals, not email. Portal leads carry different intent signals.

These distinctions are built into how Makanify AI scores leads and recommends actions, calibrated for the Indian market, not a US or European sales cycle.

Indian-specific signals

Site-visit weight tuned for Indian buyer behaviour
WhatsApp response patterns over email
Portal-source intent calibrated to 99acres, MagicBricks, Housing
Festival and family-decision pause patterns
Multi-decision-maker household dynamics
CLP and subvention payment-rhythm signals

Where it lives

In every screen, not a separate tab

The AI runs in the background and surfaces where your team already works: lead cards, lead detail pages, the WhatsApp tab, task priority, the dashboard. The intelligence is already there the moment they open the platform, on web and mobile.

Honest about limits

What Makanify AI does not do

We would rather be clear about limits than have you discover them after signing up.

Does not draft legal documents

Agreements for sale need qualified legal review. Use the document template engine for that, not AI generation.

Does not act automatically

Recommendations always require a human to confirm. No message auto-sends, no unit auto-books, no action without your team saying yes.

Does not browse the web

Answers questions about your CRM data, not general market questions. Stays inside the data you have already given it.

FAQs

Makanify AI questions

Makanify AI is the embedded AI co-pilot inside the Makanify Real Estate CRM. It scores every lead in real time, surfaces the next best action on every deal with reasoning, drafts WhatsApp replies for your team, re-orders the daily task list by impact, and answers natural language questions about your CRM data. It lives inside every screen your team already uses, not in a separate tool.

Trusted by builders, channel partners and brokers across India

Ready to take your real estate sales from chaos to closed?

Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.

Book a free demo Or call us: +91 999 833 4001