The CRM Indian channel partners actually use to sell.
Makanify is purpose-built for channel partner firms and brokers who sell builder primary inventory across multiple developers. Centralise inventory from every builder you represent. Capture leads from every portal. Track commissions on every deal. Run a five-person team or a fifty-person firm on the same platform.
Multi-builder inventory · 5 developers
Live, in one screen
Lodha Park
3 BHK
Reserve · Tower B
2 BHK
Powai · Type C
4 BHK
Sky City
3 BHK
Northern Lights
2 BHK
Available
3
On Hold
1
Booked
1
If you run a channel partner firm in India, you already know this Tuesday.
Five things you live with every week. Each one is solvable on one platform.
5
tools
for inventory across the builders you represent
WhatsApp groups, Google Sheets, builder portals, brochures over email. When a buyer asks what's available in Tower 2, you don't know.
6
sources
of leads, follow-ups from none
MagicBricks at 11 AM. 99acres at 1:30 PM. Walk-in at 3 PM. Three Meta leads on Saturday. Half go cold by Wednesday.
2 days
/ month
reconciling commissions by hand
2% on a 1.5 cr booking. 3% on the previous one. A split with a co-broker on the third. Finance loses two days a month to it.
3 days
before site visits land in the CRM
Site visits Saturday. Bookings at the buyer's home. Mobile experience so painful the team avoids it. Updates show up midweek, half-accurate.
30 min
every Monday
of status pulls, by hand
The principal has no live view of pipeline, conversion, or commissions. Every week starts with a status conversation. The data is stale before it ends.
Built for the way channel partners actually sell. One platform, every builder.
Channel partner sales is not the same as builder sales. You are not managing one project; you are managing access to many. Your differentiator is not inventory; it is service. Makanify is built around that reality.
Multi-builder inventory
Multi-builder inventory in one place
Add property listings from every builder you represent. Tag by builder, project, locality, configuration, and price band. Search and filter across the full inventory in one screen. Share specific listings on WhatsApp in one tap. Buyers get the right property in seconds, not after three messages.
All builders · One screen
18 listingsLead capture
Lead capture from every portal
Pre-built integrations with 99acres, MagicBricks, Housing.com, NoBroker, Meta Lead Ads, Google Lead Form Ads, and your own website. Every lead lands within 4 minutes, scored 0 to 100 by Makanify AI, and routes by round-robin or rule.
WhatsApp + calling
WhatsApp + calling for Indian buyers
Meta-approved WhatsApp templates fire on stage changes. Site-visit confirmations and property sharing in one tap. Click-to-call via My Operator logs every call to the lead timeline automatically.
Makanify Realty
online
10:42
10:44
10:44
10:45
Commissions
Commission tracking on every deal
Configure commission structures per builder, per project, per CP agreement. Track commissions per booking automatically. View pending, received, and disputed commissions on the dashboard. Generate commission reports for finance in one click.
Commission ledger
₹31.95 L trackedMobile-first
Mobile-first for the field team
iOS and Android apps with phone OTP login. Site-visit photo capture. On-site lead updates. WhatsApp from inside the app. Click-to-call via My Operator. The CRM lives in your team's pocket because that is where they actually work.
Field · Priya
Site visits
Site visit · Lodha Park · A-1201
Click-to-call · 04:32 logged
WhatsApp · cost sheet · Rohit
Hold expires · Godrej · renew?
Booking initiated · Karan P.
Partner Network
Co-broking through the Partner Network
Other Makanify channel partners and brokers are visible on the Partner Network with role-based visibility. Share listings, co-broke deals, split commissions transparently, and expand your reach without leaving the platform.
Co-broking record · Tower B-1402
Listing partner
Vikram Shah
Mumbai · Resale
Buyer partner
Priya Sharma
Pune · Channel partner
12 Apr · 10:42
Listing shared with Priya (visibility: full)
18 Apr · 16:20
Buyer introduced · 3 BHK Powai · ₹2.8 cr
24 Apr · 14:05
Site visit completed · marked Hot
02 May · 11:30
Booking closed · Tagged: Priya · Commission split 60/40
All builders · One screen
18 listingsWhat your team did
Picked up the calls, ran the site visit, captured KYC at booking. The conversations Indian buyers expect from a real human.
What Makanify did
Captured every lead. Scored every prospect. Drafted every document. Tracked every milestone. Logged every commission.
What was eliminated
Spreadsheet updates. Word demand letters. WhatsApp commission disputes. Monday-morning status pulls. Forgotten follow-ups.
Are you a channel partner or a broker? Both work on Makanify.
The terms get used interchangeably in Indian real estate, but the business models differ. Channel partners primarily sell builder primary inventory on commission. Brokers primarily handle resale, rentals, and end-buyer transactions. Most firms do both. Makanify supports both workflows, on the same plan, at ₹500 per user per month.
You are here
I am primarily a channel partner
You sell new project inventory on behalf of builders. Commission is your business model. Your inventory comes from multiple developers. Multi-builder inventory, lead capture from portals, WhatsApp automation, commission tracking, and the Partner Network are the modules you will use most.
Switch page
I am primarily a broker
You handle resale, rentals, and primary inventory. You own your property listings or you co-broke through other brokers. Property listing management, WhatsApp sharing, the Partner Network, and Makanify Sites are the modules you will use most.
See the broker pagePricing for channel partners
₹500 per user per month. Billed annually.
Broker and Channel Partner plan, ₹500 per user per month, billed annually. The full Makanify platform on every seat. Onboarding (7 to 14 business days), training, and support included.
A 5-person team pays ₹30,000 per year. A 20-person firm pays ₹1,20,000 per year. For most Indian channel partner firms, that is less than the cost of one missed booking.
Run Makanify on your own servers.
National channel-partner firms with 50+ users across multiple cities and dedicated IT and security teams. For these teams, Makanify offers self-hosted / on-premise deployment, deep customisation, and enterprise-grade security on a custom contract.
Custom pricing. Typical engagement: 25+ users, security review, and a dedicated implementation plan.
Self-hosted on your infrastructure
Run Makanify inside your own VPC, on-premise data centre, or sovereign cloud. Your data stays on hardware you control. We support AWS, Azure, GCP, and on-prem Linux deployments.
Custom modules and integrations
Bespoke workflows, ERP connectors (SAP, Tally, Microsoft Dynamics), single sign-on (SAML, Okta, Azure AD), private APIs, and white-label options. Tailored to how your enterprise actually operates.
Enterprise security and SLAs
DPDP, ISO 27001, and SOC 2 alignment. Role-based access at scale, audit logs, encryption at rest and in transit, signed DPAs, and uptime SLAs with dedicated success management.
Frequently asked questions
- Channel partners primarily sell builder primary inventory on commission. Brokers primarily handle resale, rentals, and end-buyer transactions. Most Indian real estate firms do both. Makanify supports both workflows on the same Broker and Channel Partner plan at ₹500 per user per month.
Ready to take your real estate sales from chaos to closed?
Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.