How does Makanify score leads from 0 to 100?

Makanify AI scores leads based on source quality (different portals have different conversion histories), response time (faster engagement scores higher), behavioural signals (calls, WhatsApp opens, brochure views, site visit completions), budget match against your inventory, and historical conversion patterns from your CRM. The score updates in real time as the lead engages.

Can I customise the lead stages in my pipeline?

Yes. The first stage (New Lead) and the last two stages (Lead Won, Lead Lost) are locked because they have hardcoded workflows attached. Every other stage is fully customisable. Add new stages, edit existing ones, change colours, reorder via drag and drop. The order you set is reflected everywhere in the platform.

What is an orphan lead, and how does Makanify handle it?

An orphan lead is a lead with no scheduled follow-up activity. Without a scheduled follow-up, the lead has no next action and risks going cold. Makanify flags orphan leads automatically with a count indicator on the lead listing page. Sales heads see them at a glance. Sales agents are prompted to schedule a follow-up before marking any activity complete.

How does similar lead detection work?

Makanify detects similar leads by matching phone numbers across your contact database. When a new lead comes in with a phone number that already exists, the system flags it and surfaces the existing contact record on the lead detail page. Your team sees prior history before making first contact. This prevents duplicate outreach and embarrassing 'have we spoken before' moments.

Can I assign leads automatically based on rules?

Yes. Configure rules based on source, city, budget, language preference, project interest, or custom field values. Rules combine with assignment modes (round-robin, equal distribution, specific user) to handle complex routing.

How does lead transfer between team members work?

Two transfer types: temporary (lead returns to original owner after a set date, useful for vacation cover) and permanent (irreversible, with three distribution methods: transfer to individual, equal distribution by team, round-robin by team).

Can I see which leads are most likely to convert today?

Yes. The dashboard surfaces Hot Leads (score 71+), Tasks Due Today, and Pending Follow-ups. The lead listing page can be sorted by score, last activity, or due date. The Kanban board view shows leads grouped by stage so you can see where the pipeline is concentrated.

Is there a limit on how many leads I can have in Makanify?

There is no hard limit on lead count within reasonable use. Builders running 5,000 leads a month and brokers running 50 a month both work on Makanify. Performance is consistent regardless of pipeline size.

Can my field team use lead management from their phones?

Yes. The iOS and Android apps support full lead management: update stages, log calls, schedule follow-ups, capture site visit photos, and send WhatsApp messages. The CRM stays in sync because they use it where they work.

Is lead management included in both pricing plans?

Yes. Lead management with AI scoring, customisable stages, smart routing, orphan detection, and the full mobile experience is included in both the Builder plan (₹1,000 per user per month) and the Broker and Channel Partner plan (₹500 per user per month).

Capture and convert

Lead management that closes the gap between inquiry and closure.

Every lead in one place. Scored 0 to 100 by Makanify AI. Routed automatically. Orphan leads flagged before they go cold. Lost leads brought back through revival rules.

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Score: 0 to 100 live
Stages: Customisable
Mobile: iOS + Android

Lead pipeline

Live

New

Aarav Mehta

99acres

Priya Iyer

MagicBricks

Contacted

Rohit Verma

Eight capabilities, one connected pipeline

From the moment a lead lands to the day a unit is booked, every step is on one screen, with the same data, the same score, and the same audit trail.

List + Kanban

Two views, one source of truth

List view for data thinkers. Kanban for pipeline thinkers. Same data underneath, one click to switch between them whenever you want.

NewHotVisitWon+ Add stage

Custom

stages

Stages that match your sales motion

Default seven-stage pipeline ships ready to use. Middle stages are fully editable, recolour and rename in seconds, drag to reorder.

NewHotVisitWon+ Add stage

0 to 100

AI lead scoring, in real time

Source quality, response time, behaviour, budget match, and historical conversion drive a live score that surfaces hot leads to the top.

Auto

routing

Right rep, every single time

Round robin, equal split, or rules by source, city, budget, and language. Combine freely so the right person gets the right lead.

Flagged

Orphan leads cannot stay orphan

Any lead with no scheduled follow-up is surfaced on the listing page with a count. Your sales head sees it before the lead goes cold.

1 record

Merge duplicates without losing history

Buyer inquired twice from different sources? Merge into a single timeline. Activity, score history, and tags collapse into one clean record.

Re-engage

Lead revival, on autopilot

Lost leads do not stay lost. Auto-reopen rules and revival drip campaigns bring cold leads back into the pipeline when they show fresh activity.

Repeat

detected

Similar lead detection

Phone-number match flags repeat contacts the moment they inquire again. Your rep sees the prior history before the first call.

The pipeline

A lead's journey, from New to Won

Six default stages your team can rename, recolour, reorder, and extend. Lost leads are not a dead end. Revival rules and drip campaigns bring them back when they show fresh activity.

1
New Lead
Just arrived, source + score visible
2
Contacted
First successful contact made
3
Interested
Clear interest from the buyer
4
Visit Done
Site visit complete with notes
5
Negotiation
Price or terms in active play
Won
Booking confirmed and unit moved
Add stage
Tailor middle stages to your motion

Lost

Reason captured for the report

Lead revival

Auto-reopen rules + drip campaigns

1
New Lead
Just arrived, source + score visible
2
Contacted
First successful contact made
3
Interested
Clear interest from the buyer
4
Visit Done
Site visit complete with notes
5
Negotiation
Price or terms in active play
Won
Booking confirmed and unit moved
Add custom stage
Tailor middle stages to your motion
Lost
Reason captured for the lost-leads report
Lead revival
Auto-reopen rules and drip campaigns bring cold leads back

Inside the workspace

A lead workspace built for real sales work

Most CRMs hide the sales workflow inside tabs and toolbars. Makanify keeps the next action in the buyer's context, on a single screen, on every device.

The lead workspace

Everything for one lead, in one workspace.

Open a lead. Call, message, schedule, quote, and book without switching tabs. Activity, AI suggestions, files, and the buyer history all sit on a single screen.

Click to call, auto-logged
Click the lead's number, the call routes through My Operator, the recording and disposition land back on the timeline.
WhatsApp without leaving the lead
Send a Meta-approved template, share a brochure, or pick up a two-way conversation. All inside the same lead workspace.
Schedule next steps in two clicks
Site visits, callbacks, document signings. Every scheduled item flows into the team-wide Tasks command centre.
AI nudges your rep, gently
Suggested next action sits at the top of the lead. Send a brochure, schedule a Saturday visit, send the cost sheet, in one tap.

Aarav Mehta

MagicBricks · 3 BHK Powai · ₹2.5 to 3 cr

Score84

AI suggestion

Schedule a Saturday 4 PM site visit. The buyer is most active on weekends and has been on the listing thrice this week.

Activity

Just nowWhatsApp template sent · Welcome 01

12 min agoCall logged · 04:32 · Successful

YesterdayBrochure shared · Skyline Heights

2 days agoLead score moved 71 → 84 (visit signal)

The Tasks page

The command centre for follow-ups

Every scheduled activity from every lead becomes a task. Your team's full day in one view. Calendar, list, overdue counter, bulk actions, and a one-tap reassign for when someone is on leave.

CallbacksSite visitsMeetingsNegotiation callsDocument signingDemand lettersCalendar viewList viewOverdue counterBulk reassign

Today · 12 tasks

3 overdue

10:30Call Aarav Mehta · MagicBricks
11:15Site visit · Priya Iyer
12:00WhatsApp brochure · Rohit Verma
14:30Negotiation · Sneha Shah
16:00Demand letter follow-up · Karan P.

Mobile-first

iOS and Android with phone OTP login

Update lead stages from the field
Log calls automatically through My Operator
Capture site-visit photos in-app
Schedule follow-ups on the move
Send WhatsApp from inside the app

On the move

Lead management for the way Indian sales teams work

Field sales spend more time outside the office than inside. Site visits, walk-ins, channel partner meetings, all happen on the ground. Makanify stays in sync because the team uses it where they actually work.

Built for

Who Makanify lead management is built for

Developers

For

Builders

Hundreds to thousands of leads a month across multiple projects. Route by project, city, configuration. Match every lead to live inventory.

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CP firms

For

Channel partners

Multi-builder lead flow. Match buyers across builders. Track conversion by builder and team member, with commissions on every booking.

Learn more

Brokerage

For

Brokers

Resale, rental, and primary inventory all on one pipeline. Match leads to your listings. Co-broke through the Partner Network.

Learn more

FAQs

Lead management questions

Makanify AI scores leads based on source quality (different portals have different conversion histories), response time (faster engagement scores higher), behavioural signals (calls, WhatsApp opens, brochure views, site visit completions), budget match against your inventory, and historical conversion patterns from your CRM. The score updates in real time as the lead engages.

Trusted by builders, channel partners and brokers across India

Ready to take your real estate sales from chaos to closed?

Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.

Book a free demo Or call us: +91 999 833 4001