Real estate CRM, built for India from the first line of code.
Most CRMs were built for software companies and adapted for real estate. Makanify was built for Indian real estate and adapted for nothing else. Here is why that matters every single day.
Three categories of CRM, and where Makanify fits
When you evaluate a CRM for your real estate business, you are usually looking at three categories of options.
First, the global enterprise CRMs (Salesforce, HubSpot). They are powerful and they will run any business in the world. They are also priced for businesses many times your size, and you will spend three months building real estate workflows that should already be there.
Second, the multi-vertical Indian CRMs (Zoho, Freshworks). They are affordable and capable. They are also designed to serve a software company, a retail chain, and a real estate firm with the same default settings. You will end up customising and customising and customising, and your team will still find the experience generic.
Third, the few real-estate-specific CRMs in India (Sell.Do, LeadSquared real estate vertical, Paramantra, B2BBricks). These are closer to your needs. They are also priced for enterprise developers, and many of them put you behind a sales process before you can even see a demo.
Makanify exists because none of those three serve a small-to-mid Indian builder, a channel partner firm, or a city-level brokerage in the way they actually work. We did not adapt a global product. We built one for the way real estate gets sold from Surat to Hyderabad.
Six things that are different on day one with Makanify
Project and unit hierarchy is native, not custom-built
A project has towers. Towers have blocks. Blocks have floors. Floors have units. Units have configurations, RERA carpet area, balcony area, terrace area, facing direction, and price. Makanify ships with this structure. You do not configure it; you fill it in.
See project managementWhatsApp is the channel, not "one of the channels"
Indian buyers respond to WhatsApp. They do not respond to email. Most CRMs treat WhatsApp as a connector. Makanify treats it as the primary channel: Meta-approved templates trigger on lead stage changes, two-way chat logs into the lead timeline.
See WhatsApp automationIndian payment plans, not Western installment logic
Construction-linked plans, subvention schemes, milestone-triggered payments, custom installment structures. The math is built in. The collection tracking is built in. The demand letter trigger when a milestone is hit is built in.
See payment plansRERA-aligned document automation
Booking confirmation, allotment letter, agreement for sale, payment receipt, demand letter, possession letter. RERA-aligned templates with shortcodes that pull from the CRM. Document generation triggers on payment milestones. Audit trail per document.
See documents and compliancePre-integrated lead capture from every Indian portal
99acres, MagicBricks, Housing.com, NoBroker, Meta Lead Ads, Google Lead Form Ads. Pre-integrated webhooks. Setup takes minutes per source, not weeks. Every lead arrives within 4 minutes, scored by Makanify AI, and routed to the right team member.
See integrationsMobile-first, because Indian sales happens on the ground
Site visits at the project. Walk-ins on Saturday afternoon. Bookings at the buyer's home. Channel partner conversations in the buyer's car. iOS and Android apps with phone-OTP login, low-network mode, on-site photo capture.
See the mobile appTrust signals you can verify in five minutes
Government recognition
Makanify Techworks LLP is a DPIIT-recognised startup. The recognition is verifiable on the Startup India portal.
Industry partnership
Makanify is the official CRM partner of NAAR. The first such partnership in India between a real estate CRM platform and a realtor body.
Learn moreReal customers, real names
Customers are named on the website with their consent. No stock photos, no unnamed quotes.
Learn moreDifferent audiences. Different pages. Different products under the hood.
Most CRMs treat "real estate" as one category. Indian real estate has at least four distinct user types. Makanify gives each of them a dedicated experience.
Builders and developers
Project hierarchy, demand letters, RERA-aligned documents, channel partner management.
Channel partners
Multi-builder inventory, commission tracking, WhatsApp follow-ups at scale.
Brokers
Resale and rental property listings, partner network for co-broking, your own listing website.
Realtor associations
Member directory, association-wide inventory exchange, lead pools.
Where Makanify is not the right fit
We will tell you when we are not a fit. It saves both of us time.
If you are a global enterprise developer with operations across multiple countries and ERP-grade integrations across SAP and Oracle, you will be better served by Salesforce or a custom build.
If your real estate business is a side venture and you handle fewer than 30 leads a month, your spreadsheet plus WhatsApp setup is probably enough. We are not the right CRM for you yet, and we will tell you that on the demo call.
If you need primarily marketing automation and lead nurturing for B2C audiences outside real estate, look at HubSpot or Customer.io.
If you sell exclusively in non-Indian markets, we are not built for the regulations and payment structures you operate under.
If any of those describe you, we will say so on the call. If they do not, we will show you a Makanify that fits the way you actually sell.
Questions builders, channel partners, and brokers ask us
- Makanify is a complete real estate CRM. It manages the entire sales lifecycle from lead capture to closed booking, plus the project and inventory operations that follow the booking (payment plans, demand letters, document generation).
Ready to take your real estate sales from chaos to closed?
Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.