The Real Estate CRM that runs your project from RERA launch to last unit sold.
The only CRM built for Indian builders from the first line of code. Project hierarchy, CLP payment plans, RERA-aligned demand letters, channel partner allocation, and AI lead scoring, all on one platform.
Skyline Heights · Tower A
Live unit board
0
0
0
0
If you build and sell real estate in India, these numbers feel familiar.
Seven problems we built Makanify around, surfaced from sitting with builders across Ahmedabad, Mumbai, and Pune.
50%
of portal leads stop responding by Tuesday
Inquiries land across 6 sources. By Tuesday afternoon, half are cold and your sales head doesn't know which.
4 days
since the inventory Excel was last updated
Yesterday's booking still shows the unit Available. Two buyers offered the same flat on Saturday.
200+
channel partners. Zero commission audit trail.
Each CP calls the sales head directly. Pricing, allocations, splits, none of it centralised.
12 hrs
/ week
drafting demand letters by hand
Open last letter, change name, change unit, change date, send to legal, print, scan, send.
4 weeks
of RERA audit panic, every year
Pulling allotment letters, receipts, and demand letters from email threads and folders. Half have wrong dates.
4 hrs
every Monday
stitching reports from screenshots
By the time the management team sees the report, it's already a week stale.
Lost
the lead, the agent, the photo, the follow-up
Site visit photo on the agent's phone. Promised follow-up never happened. Lead going cold and nobody noticed.
One platform. Every step of the project. Built for Indian real estate.
Makanify is not a generic CRM with a real estate plugin. It is a real estate operating system with seven core capabilities that map directly to the seven problems above.
Capture
Lead Capture and Management
Auto-capture from 99acres, MagicBricks, Housing.com, NoBroker, Meta Lead Ads, Google Lead Form Ads, your own website, and walk-in registers. Every lead lands in Makanify within 4 minutes, gets AI-scored 0 to 100 by Makanify AI, and routes automatically by round-robin or rule. Orphan leads (no scheduled follow-up) get flagged.
Inventory
Project and Unit Inventory
Add a project, configure block layout, add units by tower/block/floor/configuration in bulk via Excel. Track every unit through Available, On Hold, Booked, Sold. Counts update in real time. RERA carpet area, balcony area, terrace area, and price per sq ft all native fields.
Skyline Heights · Tower A
Live unit inventory
9
10
15
22
Channel partners
Channel Partner Management at Scale
Onboard CPs through invitation flow with role-based access. Allocate inventory by project or tower. Route incoming leads by territory. Track commissions per booking. View CP-wise performance reports. Run targets and incentives. The same platform CPs use to sell gives you visibility into every action.
Builder
Skyline Realty
37 active CPs
Powai CP
8 deals
Andheri CP
5 deals
Thane CP
3 deals
BKC CP
11 deals
Borivali CP
6 deals
Pune CP
4 deals
Documents
Documents and Compliance
Configure once. Use forever. Demand letters, allotment letters, agreements for sale, payment receipts, booking confirmations, possession letters, all from RERA-aligned templates with shortcodes that pull live CRM data. Trigger by milestone, manual, scheduled, or event-based.
Makanify Realty
RERA · GJ/RAJ/MUM/PCMC/004
04 May 2026
Dear {{customer_name}},
As per the Construction-Linked Plan signed for unit A-1201, Skyline Heights, the next milestone First slab completion has been reached.
Auto-generated by Makanify · sent on WhatsApp
Payment plans
Payment Plans and Collections
Construction-linked plans, subvention schemes, time-linked installments, custom milestone plans. Each auto-calculates installment amounts. Collections track in real time per unit, per customer, per project. Hit a milestone and the demand letter fires automatically on WhatsApp. No manual chasing.
CLP · Skyline A-1201
₹35,12,500 of ₹97,75,000 received
Booking
ReceivedExcavation
ReceivedBasement
Received- 50%
1st slab
Due - 75%
Top floor
Pending - 100%
Possession
Pending
Reports + targets
Reports and Targets That Build Themselves
Twelve pre-built real estate reports, all filterable by date, team, project, source. Set monthly sales targets across five metrics. Targets vs achievement live on the dashboard. Your Monday morning report is ready by Sunday night, automatically.
Live · today
Sales dashboard
Active leads
247
+12%Hot leads
89
+8%Bookings
₹4.2 Cr
+18%Collections due
₹1.6 Cr
-3%Sales funnel
Mobile-first
Mobile-First, Because Indian Sales Happens on the Ground
iOS and Android apps with phone OTP login. Site visit photo capture (planned: with GPS verification). On-site booking initiation. WhatsApp from inside the app. Click-to-call via My Operator. Field teams update the CRM in the field, not at the end of the week.
Field · Rakesh M.
Today
Aarav Mehta · Skyline A-1201
Priya Iyer · 04:32 · Successful
Cost sheet · Rohit Verma
Sneha Shah · Tower A · Renew?
Karan P. · KYC capture pending
What your team did
Picked up the calls, ran the site visit, captured KYC at booking. The conversations Indian buyers expect from a real human.
What Makanify did
Captured every lead. Scored every prospect. Drafted every document. Tracked every milestone. Logged every commission.
What was eliminated
Spreadsheet updates. Word demand letters. WhatsApp commission disputes. Monday-morning status pulls. Forgotten follow-ups.
Why Indian builders choose Makanify over the alternatives
Where we win, and where we do not.
| Capability | Makanify | Sell.Do | LeadSquared | Zoho CRM | Spreadsheets |
|---|---|---|---|---|---|
| Project and unit hierarchy | Native, ready day 1 | Native | Native | Custom-build | Manual |
| Construction-linked payment plans | Native | Native | Add-on | Custom-build | Excel sheets |
| Demand letter automation | Native, RERA-aligned | Native | Add-on | Not available | Drafted by hand |
| Lead capture from 99acres, MagicBricks, Meta | Pre-integrated | Pre-integrated | Pre-integrated | Webhook setup | Email forwarding |
| WhatsApp Business API native | Native | Add-on | Add-on | Add-on | Manual messages |
| Channel partner module | Native | Native | Add-on | Custom-build | WhatsApp groups |
| Pricing per user / month | ₹1,000 | Enterprise quote | Enterprise quote | ₹720 to ₹2,400 | Free |
| Setup time | 7 to 14 days | 4 to 8 weeks | 4 to 12 weeks | 1 to 4 weeks | Already done |
| Mobile-first | iOS + Android | Yes | Yes | Yes | No |
| Support model | Email + chat + phone | Account manager | Account manager | None |
Detailed comparison guides: Makanify vs Sell.Do · Makanify vs LeadSquared · Makanify vs Zoho
Pricing for builders
Pricing built for Indian builders.
Builder plan, ₹1,000 per user per month, billed annually. The full Makanify platform on every seat. Onboarding (7 to 14 business days), training for your sales team, and support included.
A 10-person sales team pays ₹1,20,000 per year. For most Indian developers, that is less than the cost of one missed booking due to a forgotten follow-up.
On every seat
- Project + unit inventory
- Demand letters + RERA templates
- Channel partner module
- WhatsApp Business API
- Mobile app (iOS + Android)
- AI lead scoring
Run Makanify on your own servers.
Large developers running 10+ concurrent projects, listed builders, and groups with strict data-residency requirements. For these teams, Makanify offers self-hosted / on-premise deployment, deep customisation, and enterprise-grade security on a custom contract.
Custom pricing. Typical engagement: 25+ users, security review, and a dedicated implementation plan.
Self-hosted on your infrastructure
Run Makanify inside your own VPC, on-premise data centre, or sovereign cloud. Your data stays on hardware you control. We support AWS, Azure, GCP, and on-prem Linux deployments.
Custom modules and integrations
Bespoke workflows, ERP connectors (SAP, Tally, Microsoft Dynamics), single sign-on (SAML, Okta, Azure AD), private APIs, and white-label options. Tailored to how your enterprise actually operates.
Enterprise security and SLAs
DPDP, ISO 27001, and SOC 2 alignment. Role-based access at scale, audit logs, encryption at rest and in transit, signed DPAs, and uptime SLAs with dedicated success management.
Frequently asked questions
- Makanify is built specifically for small to mid-size Indian builders, the segment most underserved by enterprise CRMs. If you are running 1 to 10 active projects with a sales team of 5 to 100, you are exactly who we built this for. Larger developers (100+ users, 50+ projects) also use Makanify, typically on the Enterprise pricing structure.
Ready to take your real estate sales from chaos to closed?
Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.