Makanify vs Salesforce: which CRM fits your Indian real estate business?
Salesforce is the world's leading enterprise CRM. Makanify is a purpose-built CRM for Indian real estate.
- Category
- Enterprise CRM platforms
- Best for
- Large enterprise real estate g
- Setup
- 3 to 12 months
About this comparison
We are Makanify. This comparison is written by us. We have tried to be accurate and fair about Salesforce's strengths. If you find anything that is wrong, write to us and we will correct it.
Quick verdict in three lines
Choose Makanify if
You are a small to mid-size Indian real estate business needing a working CRM in weeks, not months. Your budget is ₹500 to ₹1,000/user/month. You need RERA documents, CLP payment plans, and portal lead capture without a multi-month project.
Choose Salesforce if
You are a large enterprise real estate group with existing Salesforce investments across finance, HR, and operations. You have a dedicated Salesforce team, implementation budget, and need Salesforce's enterprise reporting.
Neither is right if
You are an SMB with basic CRM needs and limited budget. Simpler tools exist for that scale.
Feature comparison
| Feature | Makanify | Salesforce |
|---|---|---|
| Purpose-built for Indian real estate | Yes | No (global multi-industry, full custom build for Indian real estate) |
| Lead capture from 99acres, MagicBricks, Meta | Native, pre-integrated | Via MuleSoft or custom integration |
| WhatsApp Business API (official Meta) | Native, bring-your-own Meta supported | Via third-party app or custom build |
| Project + unit inventory (tower, block, floor) | Native | Via custom objects (development) |
| Construction-linked payment plans (CLP) | Native | Requires custom development |
| RERA-aligned document automation | Native | Requires custom development |
| Channel partner management | Native, scoped per CP | Via custom configuration |
| AI lead scoring | Native (Makanify AI) | Yes (Einstein, enterprise tier) |
| Mobile app (iOS + Android) | Yes, phone OTP login | Yes, Salesforce mobile |
| Pricing per user/month | ₹500 to ₹1,000 | $25 to $165/user/month USD + implementation |
| Setup time | 7 to 14 business days | 3 to 12 months |
| Indian market focus | India-only | India offices, global product |
Pricing, honestly
Makanify
Builder plan ₹1,000/user/month, billed annually. Broker + Channel Partner plan ₹500/user/month, billed annually. Full platform on both plans. No enterprise gate on core features. GST extra.
Salesforce
Salesforce Starter: $25/user/month. Professional: $80/user/month. Enterprise: $165/user/month. All USD, plus significant implementation cost.
Salesforce is designed for global enterprise companies with dedicated administrators and implementation partners. For most Indian real estate businesses, total cost of ownership is significantly higher than the per-seat price suggests.
When comparing CRM pricing, the honest metric is total cost of ownership: subscription + implementation cost + the time your team spends working around gaps. See Makanify pricing →
Three things that matter in practice
Onboarding
Makanify
7 to 14 business days. Portal integrations, payment plans, document templates, two training sessions. No developer required.
Salesforce
A Salesforce real estate implementation is a multi-month project involving certified consultants. Most implementations in India use a Salesforce implementation partner.
Mobile
Makanify
iOS + Android with phone OTP login. Full lead management, WhatsApp, site visit photo capture, Makanify AI on mobile.
Salesforce
Salesforce has a well-regarded mobile app. Real estate-specific mobile workflows require the same custom configuration as the desktop product.
Makanify
Meta's official WhatsApp Business API. Native, not a plugin. Bring-your-own credentials supported. Two-way conversations log to the lead timeline.
Salesforce
Salesforce does not have native WhatsApp Business API integration. WhatsApp requires a third-party app from the AppExchange or custom MuleSoft integration.
Who should choose which
Choose Makanify
- You need to be live in 2 to 4 weeks, not months
- Your budget is ₹500 to ₹1,000 per user per month, not $165 USD plus implementation
- You need Indian real estate features out of the box
- Your team cannot manage a Salesforce implementation
Choose Salesforce
- You are a large listed developer or real estate conglomerate with existing Salesforce deployment
- You need Salesforce's enterprise analytics and workflow automation
- You have a Salesforce administrator and implementation partner engaged
Consider both
- You are a large developer seriously evaluating enterprise CRM for the first time
- Get a proper Salesforce scoping engagement and compare to a Makanify demo on your own data
Makanify vs Salesforce questions
- For Indian real estate SMBs, Makanify is the practical choice: purpose-built, live in 2 weeks, and affordable. Salesforce is right for large enterprise real estate groups with existing Salesforce infrastructure and implementation budgets. The gap in cost and complexity is significant.
Ready to take your real estate sales from chaos to closed?
Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.