What SMS provider does Makanify use?

Fast2SMS is the default SMS provider for Makanify. You can use Makanify's Fast2SMS account and credits, or connect your own Fast2SMS account by providing your Sender ID and Access Token. Bring-your-own setup means you pay Fast2SMS directly with no additional Makanify cost for messaging.

Can I send SMS in Hindi or other Indian languages?

Yes. Fast2SMS supports SMS in Hindi, Gujarati, Marathi, Tamil, Telugu, Bengali, Kannada, Malayalam, and other Indian languages, with Sender ID approval per language.

How do I get my SMS templates approved?

SMS templates require Sender ID approval through Fast2SMS. Fast2SMS handles the approval process per their standard policy. Approval typically takes 1 to 3 business days for transactional templates and may take longer for promotional templates.

Can I send promotional emails through Makanify?

Yes. Promotional and informational emails to leads and customers are supported. Audience targeting and triggers work the same way as SMS campaigns. We recommend following email best practices (clear sender identity, unsubscribe link, relevant content) to maintain deliverability.

Do internal team emails (like task assignments) consume credits?

No. System-generated emails to your team members for password reset, account activation, lead reassignment, task assignment, and other operational events send regardless of credit balance. Only customer-facing emails count toward any credit allocation.

How do I configure a drip sequence in Makanify?

In Makanify Campaigns, create a new campaign of type Drip Sequence. Define the audience (lead score range, source, stage, custom field). Configure the sequence: message 1 fires on day 0, message 2 fires on day 3, message 3 fires on day 7, and so on. Define stop conditions (lead responds, lead moves to a later stage, lead unsubscribes). Activate the campaign.

Can I segment my audience by lead score for campaigns?

Yes. Audience segments can be defined by AI lead score range, source, stage, project interest, budget range, custom field values, or any combination. Segments are dynamic, so leads enter and leave segments as their attributes change.

How do I measure campaign performance?

Campaign reports show delivery rate, open rate (for email), click rate (for email), reply rate, and conversion rate (defined as leads moving to a later stage during or after the campaign). Filter by campaign, date range, and audience segment.

Are email and SMS campaigns included in both pricing plans?

Yes. Campaign automation is included in both the Builder plan (₹1,000 per user per month) and the Broker and Channel Partner plan (₹500 per user per month). Your SMS provider cost (Fast2SMS) is separate.

How does Makanify handle DND and unsubscribe compliance?

Fast2SMS respects DND (Do Not Disturb) registrations per TRAI regulation for promotional SMS. Email campaigns include unsubscribe links per industry standard. Leads who unsubscribe are excluded from future promotional campaigns automatically. Transactional messages (OTPs, payment confirmations, allotment letters) are exempt from DND per TRAI.

Engage

Email and SMS campaigns, automated and audience-aware.

Drip sequences for cold leads. Broadcasts for launches. Timely SMS reminders for site visits. Use Makanify-managed Fast2SMS or bring your own at zero additional cost.

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SMS provider: Fast2SMS
BYO Fast2SMS: ₹0 add-on
Triggers: Drip · broadcast · event

Drip sequence

Active · 312 leads

Day 0WhatsApp
Welcome + project intro
Day 3Email
Brochure + payment plan
Day 7SMS
Site visit nudge
Day 14WhatsApp
Re-engage + offer
Day 21Call
Live conversation

The right channel for the right message

Where email and SMS fit in the channel mix

WhatsApp is primary. Calling closes. Email and SMS fill specific gaps that WhatsApp does not.

Email

For detailed information the buyer needs to keep, search, or forward. Project brochures, payment plans, allotment letters, agreements for sale, demand letter PDFs.

BrochuresPayment plansAllotment lettersDemand letter PDFsPossession lettersSearchableAttachments

SMS

For short, time-sensitive notifications that reach even when WhatsApp is muted or the buyer is on a low-data connection. Site visit reminders, payment due, OTP-style confirmations.

Site visit remindersPayment dueOTPsBooking confirmationsStatus updatesHindi + regionalDND-respecting

What it covers

Campaigns Makanify automates for you

Drip, broadcast, trigger, behavioural, re-engagement, and milestone outreach. Every send segmented, scheduled, and tracked on the lead.

Drip sequences for cold leads

Multi-message series over days or weeks. Stops automatically the moment a lead engages, so warm buyers do not get hammered with sequence steps.

Broadcast new launches

Project launch, RERA approval, possession milestone, festival pricing. Send to a defined audience segment with one click and full delivery reports.

Trigger-based notifications

Site visit scheduled, quote sent, payment due, demand letter generated. Each event fires its own template so the buyer always knows what is happening.

Behavioural follow-ups

Opened the brochure and went silent. Clicked three times. Viewed a listing five times. Reach out at the right moment, with the right message.

Re-engagement for dormant leads

Leads that have been quiet for thirty, sixty, or ninety days get a tailored nudge. A surprising number warm up and re-enter the active pipeline.

Anniversary and festival greetings

Birthdays, booking anniversaries, possession reminders, festival greetings. Automated relationship maintenance that keeps your brand in mind.

SMS · two paths

Two ways to send SMS via Fast2SMS

Option 1 · Fastest to launch

Makanify-managed Fast2SMS

Use Makanify's Fast2SMS account and credits. Pay Makanify for SMS credits as part of your subscription.

No Fast2SMS account setup
Credits bundled in your plan
Templates submitted from inside Makanify
Best for teams that don't want to manage Fast2SMS

Option 2 · Maximum control

Bring your own Fast2SMS account

Connect your own Fast2SMS by providing your Sender ID and Access Token. Pay Fast2SMS directly.

Zero additional Makanify cost for messaging
Full Fast2SMS dashboard access
Manage your own template library
Best if you already have Fast2SMS

Email · two use cases

Email in Makanify, the practical guide

Use case 1

Internal team alerts

System-generated emails for password resets, account activation, lead reassignment, task assignment, support requests.

Send regardless of credit balance
Operational, not promotional
Triggered by CRM events
Audit-trail logged

Use case 2

Customer-facing emails

Promotional and informational emails to leads and customers. Brochures, payment plans, allotment letters, demand letter PDFs, possession letters.

Audience targeting + triggers
Drip + broadcast supported
Unsubscribe + compliance built in
Performance reports per campaign

Built for

Who Makanify campaigns are built for

Developers

For

Builders running multi-project campaigns

Project launches to your full lead database. Payment due reminders across CLP and subvention plans. Re-engagement for dormant leads, segmented and tracked.

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CP firms

For

Channel partners maintaining lead relationships

Drip sequences for non-converters. Re-engagement when new builder inventory drops. Birthday and anniversary outreach without a marketing manager.

Learn more

Brokerage

For

Brokers nurturing slow-moving deals

Drip campaigns for early-evaluation buyers. Broadcast SMS for new resale listings. Re-engagement for inquiries that went cold three months ago.

Learn more

FAQs

Email and SMS questions

Fast2SMS is the default SMS provider for Makanify. You can use Makanify's Fast2SMS account and credits, or connect your own Fast2SMS account by providing your Sender ID and Access Token. Bring-your-own setup means you pay Fast2SMS directly with no additional Makanify cost for messaging.

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