The CRM already knows who to talk to. Campaigns talk to them automatically.
Cold leads, project launches, festival promotions, milestone reminders. Marketing Campaigns sends the right message to the right buyer across WhatsApp, SMS, and email, without the team manually building lists in Excel.
- Channels
- WhatsApp · SMS · Email
- Compliance
- TRAI · Meta
- Setup
- Once, runs forever
Re-engagement campaign
Cold leads · 60+ days
Day 0 · WhatsApp
Welcome + project intro · Skyline launching this Saturday
Day 3 · SMS
Site visit slot booking link · 3-min RSVP
Day 7 · Email
Full brochure + payment plan PDF
Day 14 · WhatsApp
Personalised re-engage · cost sheet for matched config
Delivered
298
Replies
47
Re-entered pipeline
21
Four ways to keep buyers warm, without lifting a finger
From slow-burn nurture sequences to one-shot announcements, every recurring outreach pattern Indian real estate runs is covered.
Drip sequences
A series of messages spaced across days or weeks. Stops automatically when the lead responds, moves further, or unsubscribes.
Broadcast campaigns
One-time message to a defined audience: project launch, new inventory, festival pricing, RERA approval. Define the segment, write the message, send.
Trigger-based notifications
Automated messages that fire on specific events: site visit confirmed, quote sent with no response in 48 hours, payment due in 5 days. Set once.
Re-engagement campaigns
Targeted outreach for leads inactive thirty, sixty, or ninety days. One of the highest-ROI plays in Indian real estate, since many buyers re-enter the market after a long pause.
Right buyer, right message, every time
The audience for every campaign comes straight from your live CRM, so the same data driving your sales conversations drives your outreach.
Reach the buyers who are ready.
Skip the rest.
Audiences build dynamically from the same CRM your sales team works in every day. Buyers move in and out of the audience as their stage, score, and project interest change, so every send goes only to the people it should.
Smaller audiences. Better open rates. Healthier sender reputation.
What changes for the team
Higher open rates
Relevant messages get opened. Irrelevant ones get muted.
Protected sender reputation
Quality audiences keep WhatsApp templates and SMS routes healthy.
Compounding re-engagement
The cold pipeline becomes a recurring source of bookings, not noise.
TRAI and Meta compliance, handled automatically
TRAI DND for SMS
DND status checked before every promotional SMS. Listed numbers skipped. Transactional messages exempt and always deliver.
Meta-approved templates
WhatsApp campaigns send only Meta-approved templates. Unapproved templates cannot fire, which protects your number from restrictions.
Email unsubscribe
Every email includes an unsubscribe link. Unsubscribes are processed automatically and excluded from future campaigns.
Marketing campaigns, for every revenue motion in real estate
Marketing campaigns questions
- Yes. A single campaign flow can use multiple channels. A common pattern is WhatsApp first, SMS follow-up a few days later if no response, email with full project brochure a week later.
Ready to take your real estate sales from chaos to closed?
Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.