All glossary terms

Technology and CRM

Click-to-WhatsApp ads

Definition

A Meta ad format in which clicking the call-to-action opens a WhatsApp chat with the advertiser, used heavily in Indian real estate for lead capture.

Click-to-WhatsApp ads have higher reply rates than form-fill lead ads because the buyer is in a familiar conversation surface. Makanify routes these chats into the CRM in real time.