Honest Comparison

Makanify vs Sell.Do: which CRM fits your Indian real estate business?

Both Makanify and Sell.Do are Indian real estate CRMs built specifically for the property market. Sell.Do is positioned for enterprise developers with custom pricing and longer implementation timelines.

Category
Indian real estate CRM platforms
Best for
Large enterprise developers wi
Setup
4 to 8 weeks

About this comparison

We are Makanify. This comparison is written by us. We have tried to be accurate and fair about Sell.Do's strengths. If you find anything that is wrong, write to us and we will correct it.

Quick verdict

Quick verdict in three lines

Choose Makanify if

You are a small to mid-size Indian builder (under 50 users), a channel partner firm, or a brokerage that needs to be live in 2 weeks with transparent, affordable pricing. You want native WhatsApp, RERA-aligned documents, and channel partner management without an enterprise implementation project.

Choose Sell.Do if

You are a large enterprise developer with 100+ users, a complex multi-city operation, a significant implementation budget, and the capacity to manage a 6 to 8 week onboarding. Sell.Do's maturity and feature depth at enterprise scale may justify the higher cost.

Neither is right if

You handle fewer than 30 leads per month as a solo broker. A spreadsheet plus WhatsApp is sufficient at that scale.

Feature by feature

Feature comparison

FeatureMakanifySell.Do
Purpose-built for Indian real estateYesYes (Indian real estate specific)
Lead capture from 99acres, MagicBricks, MetaNative, pre-integratedYes (pre-integrated)
WhatsApp Business API (official Meta)Native, bring-your-own Meta supportedAvailable
Project + unit inventory (tower, block, floor)NativeYes, native project + unit hierarchy
Construction-linked payment plans (CLP)NativeYes, native
RERA-aligned document automationNativeYes, document automation available
Channel partner managementNative, scoped per CPYes, channel partner module
AI lead scoringNative (Makanify AI)Available
Mobile app (iOS + Android)Yes, phone OTP loginYes, iOS + Android
Pricing per user/month₹500 to ₹1,000Custom enterprise pricing
Setup time7 to 14 business days4 to 8 weeks
Indian market focusIndia-onlyIndia-focused
Pricing

Pricing, honestly

Makanify

Builder plan ₹1,000/user/month, billed annually. Broker + Channel Partner plan ₹500/user/month, billed annually. Full platform on both plans. No enterprise gate on core features. GST extra.

Sell.Do

Sell.Do does not publish pricing publicly. Pricing is custom and structured for enterprise deployments with annual contract commitments. Expect implementation costs in addition to subscription.

We do not have Sell.Do's exact pricing because they do not publish it. If you have a Sell.Do quote in hand, compare it to Makanify's published pricing and factor in implementation cost and onboarding timeline.

When comparing CRM pricing, the honest metric is total cost of ownership: subscription + implementation cost + the time your team spends working around gaps. See Makanify pricing →

Onboarding · Mobile · WhatsApp

Three things that matter in practice

Onboarding

Makanify

7 to 14 business days. Portal integrations, payment plans, document templates, two training sessions. No developer required.

Sell.Do

Sell.Do implementations typically take 4 to 8 weeks for mid-to-large developers, with dedicated implementation managers.

Mobile

Makanify

iOS + Android with phone OTP login. Full lead management, WhatsApp, site visit photo capture, Makanify AI on mobile.

Sell.Do

Sell.Do has iOS and Android apps for field sales teams.

WhatsApp

Makanify

Meta's official WhatsApp Business API. Native, not a plugin. Bring-your-own credentials supported. Two-way conversations log to the lead timeline.

Sell.Do

Sell.Do supports WhatsApp integration. Confirm with their team whether the integration uses Meta's official WhatsApp Business API and whether bring-your-own credentials is supported.

Who should choose which

Who should choose which

Choose Makanify

  • Your team is 5 to 50 users and you need to be live within 2 weeks
  • You need native WhatsApp, RERA documents, and CLP automation without a custom project
  • Your budget is ₹500 to ₹1,000 per user per month with no implementation overhead

Choose Sell.Do

  • You are a large developer with 100+ users and need enterprise-grade customisation
  • You have an implementation budget and timeline for a 6 to 8 week project
  • You want the reassurance of working with an established, long-running platform

Consider both

  • You are a mid-size developer (20 to 50 users) who could work with either
  • Run both demos on your actual data and compare the day-one experience
FAQs

Makanify vs Sell.Do questions

  • For small to mid-size Indian builders and channel partner firms, Makanify is typically the better fit: faster to set up, more affordable, and native on Indian real estate workflows. For large enterprise developers with complex needs and larger budgets, Sell.Do's maturity may be the better choice.
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