For Realtor Associations

The first CRM built for Indian realtor associations.

NAAR uses it. CREDAI chapters can. NAR India regional bodies can. Any realtor association in India that wants to turn its membership from a list of names into a working sales network can deploy Makanify across their member base. Member directories, shared inventory exchanges, association-wide lead pools, and member training programs, on one platform.

The first CRM partnership in India between a real estate technology platform and a realtor association. Live with NAAR (North Ahmedabad Association of Realtors).

NAAR · Member network

312 verified firms · live

Live
NAARShreepathSurat RealtorsVadodara HomesRajkot PropertiesAnand Brokers
Now

Listing shared · 3 BHK Bopal

Listings shared

1.2k

Co-broking deals

84

Avg payout

5d

The reality

If you run a realtor association, you already know this gap.

Indian realtor associations do excellent work on policy, advocacy, and education. Where most associations struggle is in giving their members a working set of tools. The day-to-day technology that members use to actually sell real estate is fragmented across the membership.

12+

tools

across the membership, no common data layer

Some members use Sell.Do. Others use Zoho. Many use spreadsheets and WhatsApp groups. The association cannot deliver shared services across this fragmentation.

Sell.DoZohoExcelWhatsAppLeadSquaredGoogle Sheets

0

audit trail

for inventory exchange across members

Member A has a perfect property for Member B's buyer. Neither knows. Co-broking happens informally on WhatsApp, with frequent disputes. The association adds no measurable value to liquidity.

1

PDF / year

is the member directory today

The directory lives as a PDF on the association website, updated annually. Buyers, builders, and partners cannot find members reliably. New members onboard slowly because there is no digital identity infrastructure.

Members.pdf1y ago

2

workshops / yr

is not an ongoing capability

The association runs occasional workshops. There is no platform for ongoing skill-building, no certification path, no library of training material that members can consume in their own time.

Training calendar
2 workshops / year
What changes

What changes when an association deploys Makanify.

Six capabilities that turn a list of member names into a working sales network. Members keep their data; the association gets the network view.

Privacy-first CRM

Association-wide CRM, with member-level data privacy

Every member firm operates inside their own Makanify workspace with full data privacy. The association sees aggregate data only (member counts, activity levels, inventory flow) without seeing any individual member's lead pipeline. Members get the full Makanify CRM. The association gets a network view.

Access matrix

Live
FeatureAdminSales HeadTeam LeadAgentCP
All leadsFullFullTeamOwnScoped
ReportsFullFullTeamPartialNone
PricingFullFullPartialPartialNone
ExportFullFullPartialNoneNone
SettingsFullPartialNoneNoneNone
BillingFullNoneNoneNoneNone
Full
Partial
Team
Own
Scoped
None

Inventory exchange

Shared inventory exchange across the membership

Members opt-in their property listings to the association-wide inventory exchange. Other members see the listings (with role-based visibility configurable by the listing member). Co-broking arrangements happen on platform with audit trails. Commission disputes drop. Inventory liquidity rises.

Builder

Skyline Realty

37 active CPs

Powai CP

8 deals

Andheri CP

5 deals

Thane CP

3 deals

BKC CP

11 deals

Borivali CP

6 deals

Pune CP

4 deals

Member directory

Member directory with verified profiles

Every member firm has a verified Makanify profile: contact information, specialisations, areas of operation, license details, customer references. The directory is searchable, real-time, and embeddable on the association's own website.

NAAR · Member directory

312 verified
S

Shreepath Realty

✓ Verified

Ahmedabad · Resale + Primary

S

Surat Realtors

✓ Verified

Surat · Channel partner

V

Vadodara Homes

Vadodara · Resale

R

Rajkot Properties

✓ Verified

Rajkot · Primary inventory

Lead pool

Association-wide lead pool

The association can run lead generation campaigns (paid, organic, referral) and route the leads into a shared pool. Members claim leads on a first-come or fair-distribution basis. Conversion data flows back to the association for ROI reporting on the lead generation spend.

AS
ME
GO
ME
BU
EV
M

Academy

Member onboarding and training infrastructure

Onboard new members through a guided flow that includes Makanify training. Maintain a library of association-specific training content. Track member capability and certification status. Run training programs through Makanify Academy, association-branded.

Makanify Academy · NAAR-branded

RERA fundamentals

82% complete

WhatsApp Business API

Certified

Lead scoring 101

Active · 47 members

Compliance + reporting

Compliance and reporting at the association level

Aggregate compliance status across the membership for RERA, GST, and DPDP. Generate association-level reports on member activity, transaction volumes, and complaint resolution. Build a credibility story for the broader real estate industry.

Association compliance

312 members

RERA filings

94%

GST compliance

100%

DPDP readiness

67%

Quarterly report ready · 2026-04-01

What your team did

Picked up the calls, ran the site visit, captured KYC at booking. The conversations Indian buyers expect from a real human.

What Makanify did

Captured every lead. Scored every prospect. Drafted every document. Tracked every milestone. Logged every commission.

What was eliminated

Spreadsheet updates. Word demand letters. WhatsApp commission disputes. Monday-morning status pulls. Forgotten follow-ups.

The NAAR proof point

Live with NAAR. Built for what comes next.

Makanify is the official CRM partner of NAAR, the North Ahmedabad Association of Realtors. This is the first such partnership in India between a real estate CRM platform and a realtor association.

Through the NAAR partnership, member firms get exclusive access to the Makanify platform, association-wide pricing, shared inventory exchange across NAAR members, and faster broker payouts on co-broking arrangements. The partnership creates a model that any other Indian realtor association can replicate.

Read the full NAAR partnership story

Fact 1

First-of-its-kind partnership

The Makanify NAAR partnership is the first formal CRM platform partnership of its kind for an Indian realtor association. The model is now available for CREDAI chapters, NAR India regional bodies, and other regional realtor associations.

Fact 2

Member benefits beyond software

NAAR members get exclusive Makanify pricing, shared inventory exchange, the Partner Network for co-broking, and association-branded training through Makanify Academy.

Fact 3

Built for the long term

The partnership operates under the Realtor Association Program, with structured onboarding, dedicated success management, and roadmap influence on Makanify product priorities.

Who this is for

Who Makanify for Realtor Associations is built for

Established realtor associations

NAAR, CREDAI chapters, NAR India regional bodies, and other established realtor associations across India. Typical association size: 50 to 5,000 member firms.

Builder associations and developer councils

Associations of real estate developers and builders that want to deliver shared technology infrastructure to member firms. Examples include CREDAI chapters at the city or state level.

Regional networks and broker associations

Smaller regional networks and city-level broker associations that want to professionalise their member base and deliver inventory exchange and lead pool services.

Enterprise · Self-hosted

Run Makanify on your own servers.

Realtor associations and federations with thousands of member firms and policy-grade data governance. For these teams, Makanify offers self-hosted / on-premise deployment, deep customisation, and enterprise-grade security on a custom contract.

Custom pricing. Typical engagement: 25+ users, security review, and a dedicated implementation plan.

Self-hosted on your infrastructure

Run Makanify inside your own VPC, on-premise data centre, or sovereign cloud. Your data stays on hardware you control. We support AWS, Azure, GCP, and on-prem Linux deployments.

Custom modules and integrations

Bespoke workflows, ERP connectors (SAP, Tally, Microsoft Dynamics), single sign-on (SAML, Okta, Azure AD), private APIs, and white-label options. Tailored to how your enterprise actually operates.

Enterprise security and SLAs

DPDP, ISO 27001, and SOC 2 alignment. Role-based access at scale, audit logs, encryption at rest and in transit, signed DPAs, and uptime SLAs with dedicated success management.

FAQs

Frequently asked questions

  • Makanify for Realtor Associations is built for any Indian real estate body that coordinates a member network of brokers, channel partners, or builders. This includes NAAR (live customer), CREDAI chapters at city and state levels, NAR India regional bodies, and other regional realtor associations. The platform is purpose-built for the Indian regulatory and market context.
Trusted by builders, channel partners and brokers across India

Ready to take your real estate sales from chaos to closed?

Book a 30-minute personalised demo. We will walk you through Makanify on your data, your projects, and the way you actually sell.