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BuilderAhmedabad
Shivalik Group
Shivalik Group cut lead response time from 6 hours to 15 minutes with Makanify
How a 28-year-old Ahmedabad-based developer modernised their sales operation across 4 active projects.
15 min
Lead response time
from 6 hrs
4 hrs
Demand letter cycle
from 14 days
120 hrs
Hours saved per month
100%
Sales team adoption
Before
The state of operations before Makanify
- Sales reps were juggling spreadsheets, three WhatsApp groups, and a legacy CRM that nobody trusted
- Leads from 99acres and MagicBricks took 4 to 8 hours to reach a sales rep, often after the buyer had already engaged a competitor
- Demand letter generation was a quarterly fire drill: finance team chasing site engineers for milestone evidence, then chasing legal for templates
Rollout
What was set up in Makanify
- Migrated 22,000+ historical leads from the legacy CRM into Makanify in week one
- Connected 99acres, MagicBricks, Facebook Lead Ads, and the website form for instant routing to the right sales rep
- Configured construction-linked demand letters with milestone evidence baked into the dispatch flow
- Onboarded the channel partner network of 60+ brokers onto the partner portal
In production
How it runs day to day
- Lead response time dropped from 6 hours to under 15 minutes within four weeks
- Demand letter dispatch moved from a 14-day cycle to a 4-hour cycle, lifting collections by 28%
- Sales team picked up the new system in two weeks because the WhatsApp flow felt familiar
- Team has saved 120+ hours a month that used to go into spreadsheet reconciliation
“We moved from spreadsheets to Makanify and lead response time dropped from 6 hours to under 15 minutes. Demand letter automation alone saves us 20 hours a month.”
R
Rajesh Mehta
Director, Shivalik Group
Trusted by builders, channel partners and brokers across India
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